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How Much Americans Would Pay For a Perfect Night’s Sleep During COVID-19 Pandemic?

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Updated

Key Takeaways

  • Average Payment for Perfect Sleep: The average American respondent would be willing to pay $328 for a perfect night’s sleep during the COVID-19 pandemic. This amount represents an increase from the $306 average reported in 2019, indicating the growing importance of sleep during the pandemic.
  • Trade-offs for Perfect Sleep: The survey reveals what Americans are willing to give up in exchange for a year of perfect sleep during the pandemic. Notably, 37% would sacrifice sex or porn, 41% would forgo social media, 40% would give up alcohol and smoking, and 39% would abandon video games. Additionally, 26% would stop using streaming services, and 21.5% would become vegetarians for a year.
  • Sleep Patterns and Gender Differences: The average sleep duration for Americans during the COVID-19 pandemic has decreased to 6.6 hours per night, compared to 7.2 hours before the outbreak. The survey also highlights differences in sleep duration between males and females, with men averaging 6.8 hours per night and women averaging 6.4 hours during the pandemic. Moreover, side sleepers reported the worst sleep quality during the pandemic compared to back and stomach sleepers.

In May 2020, we surveyed 1000 respondents across the United States on “How much would you pay for a perfect night’s sleep during COVID-19 pandemic?”. The results reveal interesting data from what Americans would give up for a year of perfect sleep to differences in terms of sleep between males and females during the pandemic.

I. Survey Demographics

We surveyed 1,000 Americans from 18 years to 73 years. 51% of them are female while 49% are male.

II. Survey Results

III. Major Takeaways

The average American would pay $328 for a perfect night’s sleep during the COVID-19 Pandemic. This is up from $306, the average amount Americans said they’d pay in 2019.

Things Americans would do in exchange for a year of perfect sleep during the COVID-19 pandemic:

  • 37% of Americans would give up sex or porn
  • 41% of Americans would give up social media
  • 40% of Americans would give up alcohol and smoking
  • 39% would give up video games
  • 26% would give up steaming services such as Netflix or Hulu
  • 21.5% would become a vegetarian for a year

The average Americans only get 6.6 hours of sleep per night during the COVID-19 pandemic, compared to 7.2 hours before the outbreak

  • Side sleepers got the worst sleep during the COVID-19 pandemic compared to back and stomach sleepers
  • During the Coronavirus pandemic, Male has a better sleep with an average of 6.8 hours per night, compared to Female with only 6.4 hours

IV. Methodology And Limitations

To collect the data shown above, we surveyed 1000 respondents who live in the United States. An attention-checker question was included to ensure the participants did not mindlessly answer questions.

Because the survey relies on self-reporting, issues such as telescoping and exaggeration can influence responses. Please also note that this survey’s results do not reflect our opinions.

V. Fair Use Statement

If you know someone who could benefit from our findings, feel free to share this project with them. The graphics and content are available for noncommercial reuse. All we ask is that you link back to this page so that readers get all the necessary information and our contributors receive proper credit.

VI. Other Important Readings

About the author
Malik Karman

“Professional sleeper” Malik Karman is a freelance writer for the eachnight blog. Over the years, Malik has read countless medical studies and explored hundreds of different bedding products in an effort to better understand what goes into a restorative night’s rest. Malik curates many of our “best mattress” guides to assist readers in the mattress buying process.

Find more articles by Malik

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